Arts Editor: Christopher George
Emerging fashion designers and contemporary brands come together for the second time at WHITE MILAN, with the Estonian showroom FASHIONAVANT hosting an exquisite showcase of their designers.
Piret Rätsep, co–founder of FASHIONAVANT explained; "In addition to August, Triinu Pungits and Kristel Kuslapuu who showcased with us in February, we are excited to present the collections of some new brands as well. The brand mix that we are offering represents both minimal and essential lines, but also brands with multifaceted and eclectic styles, all being sustainable and produced locally.”
The impressive selection of designers showcased by fashionavant featured a breathtaking vision of the creative future fashion has to offer. Not just coming out of Estonia, but pioneering designers inspiring the global fashion industry.
In recent years Estonia has shown a serious nurturing of its design talents. These talents are not only inspired by the global fashion industry, but have become a serious contender to the fashion industry. Strong attention to modern contemporary design has propelled the Estonian fashion network onto the global fashion stage.
Lilli Jahilo received university degrees in design from Oslo and Tallinn, she trained at the famous Chanel Atelier Lesage in Paris. Her signature style is uniquely feminine, blending Scandinavian minimalism with expressive colors and the technique of haute couture. The brand maintains the highest levels of craftsmanship at all levels - including design, fabric selection and the best tailors employed in-house.
August combines natural materials with innovative design. Construction of clean forms, refined lines, and silent expression. Appreciating elegant contemporary design along with a focus on sustainability in fashion design. Global Organic Textile Standard (GOTS) certified fabric mills and sustainable fabric fairs are the cornerstone of August’s fabric sourcing. August is founded by an Estonian designer, Äli Kargoja (Studio Bercot, Paris), who after gaining experience in the ateliers ofNicolas Andreas Taralis and Maison Martin Margiela, returned to Estonia to execute her vision of designing clothes.
Kristel Kuslapuu is a post-renaissance knitwear designer who created her eponymous clothing brand in 2011. In 2017 Kristel begun numbering every item that she personally hand–knitted to mark them as unique pieces of art and collectors’ items. In 2018 a ready-to-wear (RTW) line was launched, which consists of machine- knitted winter necessities, as well as machine-sewn casual wear.
She is a full-blown pathological maximalist who believes in very slow fashion and who gets inspired by clichés and self–irony. Her designs are known for bold colors, gender fluidity and provocative messages, while her fashion shows are better described as theatrical or performance art.
Tanel Veenre has two lines of jewellery. The brand Tanel Veenre Jewellery is a whimsical and dreamy fashion jewellery brand. The slogan “Kingdom of Dreams” captures its essence.
Tanel Veenre Contemporary Jewellery represents internationally acclaimed art jewellery. Exhibitions of his work have been held across the globe and his pieces are sold in galleries in Sweden, USA, New Zealand, Belgium, the Netherlands and Canada. Tanel Veenre is frequently invited to teach in art colleges throughout the world.
Triinu Pungits was a finalist at the prestigious International Talent Support (ITS) fashion competition, and a semi– finalist at the International Festival of Fashion and Photography in Hyères (2016). She also showcased her SS18 collection during London Fashion Week as the winner of the Fashion Scout's Ones To Watch Award. Bold yet tasteful plays of different colors, shapes, digital prints and cuts give the brand a distinctive yet tasteful face. All prints used in Triinu Pungits’s collections have been designed and created by Triinu herself.