Fashion Director: Joseph Toronka
Helmstedt was founded by Emilie Helmstedt in 2018. The Copenhagen native and designer Emilie Helmstedt is originally trained as a tailor and further educated at the Royal College of Fine Arts. Helmstedt favours a merge between the two worlds where quality, comfort and colours come first. Colour and prints drive the universe of Helmstedt, making her happy, making her breathe. The collection contains soft sets in silk velvet with piping details. Ruffled collared dresses and hand quilted jackets in heavy silk filled with organic cotton. Furthermore, toweling sets, crispy trousers in silk cotton and more to come.
The painter Poul Gernes who experimented with colors throughout his career is a huge inspiration when Helmstedt works with her exquisite color palette. The happiness that colors can bring to everyday life works almost like a mantra to the collections - which is why charmful is one of the first words that comes to mind when you lay eye on the textiles Which Emilie Helmstedt is painting herself. When you put on the designs it feels like you are wearing little pieces of joy.
Editing a fashion style for a more positive self-assured individual.