Jack Irving: London fashion week aw2024

SøEdited Team:
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

​AW24 sees a re-charged collaboration with artist and designer, Jack Irving showcasing his work of wearable inflatable art sculptures through a creative live installation.

Now in its 22nd year, On|Off continues to support creative innovation and push boundaries through fashion, technology and art.

On|Off Director Lee Lapthorne spoke about the collaboration with Jack Irving, this being several season now with Irving and On|Off collaborating together during LFW. 

“I am excited to be working with Jack again and embracing cutting-edge technology, such as advanced video projection systems and holographic technology, to create an immersive experience, in collaboration with Jack. Integrating state-of-the-art presentation technologies with artificial intelligence (AI) opens up a realm of possibilities for creative expression and innovation within the world of fashion and art”

​Set at Spitalfields E1, the creative concept is based on a subterranean aquatic
underworld with the discoveries of a new alien species set in a backdrop of an abandoned power plant in the ocean. Over the years, the sea combined with electromagnetic energy has been harnessing and creating new hybrid alien life forms.