Jayne Pierson SS24 LFW

SøEdited Team
SøFashion Editorial: Pixie Tenenbaum
SøCreative Director: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe
​
If you’ve ever seen anything from Jayne Pierson in previous seasons, you’ll know that her collections tell a story of strong, fearless and empowered women and showcase familiar silhouettes. This season Pierson takes her inspiration from Celtic mythology, and specifically the character of Ceridwen, a shape-shifting enchantress and the Celtic goddess of rebirth, transformation, and inspiration.

Pierson told us that she imagined the forms that Ceridwen might take on throughout their journey and wove these into the collection in order for it to tell a story of determination and the idea that whilst we all take on different forms throughout our lives, we can ultimately self-realise our potential to be what we want to be.

The collection itself features beautifully woven leathers as well as more forward leaping 3d printed pieces, which arose from a partnership with Stratasys who are considered pioneers in the field. If 3d printing wasn’t enough, the collection rounds itself off with a collaboration with Boadicea The Victorious fragrances to make it fully immersive.