JU-NNA: london aw24

​SøEdited Team:
SøEditor-in-Chief: Chris Saint Sims 
​SøFashion Director: Savannah Barthorpe

A quirky yet menacing observation from JU-NNA, with this dystopian look at clerical workers, both sexy and aggressive translated on to the runway. 

Autumn Winter 2024 drawing inspiration from Japanese street photography documenting drunk and exhausted workers sprawled across Tokyo’s streets. 
This season’s collection delves into the dichotomy of exhaustion and professionalism, in what is a strong cultural observation by the brilliant JU-NNA. 

The colour palette, carefully curated from city landscapes representing the often dreary atmosphere of capitalism and its narrative, aims to blend individuals into the monotonous greys.

From the twisted and folded tailoring to the playful yet undone aesthetic, each garment is embedded with the juxtaposing narrative of professionalism and exhaustion.
​
Fabrics range from Shibori-dyed silk jersey to traditional wool coats, an ease of mixing modernity and tradition. Stainless steel tie pins are utilized as embellishments, feminizing the classically masculine accessories. Emphasized and vertical diagonal lines are used to create the harsh lines seen in corporate architecture.

Press: Black PR