NEW YORK FASHION WEEK SS2022

28/9/2021

ULLA JOHNSON

KENNETH NICHOLSON

Fashion Director: Joseph Toronka

“We are back on ….!!!” That’s the cry of the fashion media as NYFW kicked off, but in a post-pandemic world what does that mean for fashion shows. The industry is in a quandary of getting back to where we were before but consciously trying to be relevant in a post-pandemic world. With over a month long programmes of hybrid in-person and digital presentations lined up across four cities, this will be a defining moment for our industry.

The success of the reach that digital shows created in the past few seasons against the fanfare of in-person shows will be interesting. What path will designers take in the future? Real time digital accessibility to shows creates instantaneous demand for collections without a doubt. Is the traditional system of forwarding orders from buyers and months of waiting for collections get more contemptuous or will brands increasingly deliver the runway to retail models?. Whatever the outcome I am happy to always be surrounded by the buzz that is the show season, so let your So Edited team guide you through the emerging trends for S/S 22.