TATA NAKA AW18: Visual Culture Dream

Article: Jaswant Bhachu

​If you hear anyone say to you fashion has no substance anymore then they need to be pointed in the direction of Tata Naka. The AW18 collection is bursting with rich significant references to Eastern European fashion, a true visual culture dream.  
 
Designers Tamara and Natasha Surguladze pay homage to the Russian shawls of Pavlovo Pasad with the famous floral prints incorporated into the collection. The classic punchy reds, blues and purples are highlighted but often paired next to a subdued pastel colour to add their own twist. The bold figurative prints reference Georgian Kilims of the 1920s and 1930s commonly featuring traditional Red Army officers on horseback, two lions or deer.
 
Despite the heavily traditional inspiration, there is still a strong sense of modernity and relevance to today’s fashion with current styles such as bomber jackets and oversized cardigans. The fabrics jump from velvets to tulle frills mixed in with a bold vibrant selection of prints and pattern. But the main common thread is the clever use of pleating. Whether it is a full sleeve pleated or a pleated midi skirt, it adds another dimension to the already exciting collection.

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