Editor: Christopher George
Sustainability has become a main topic and objective; not because it’s fashionable, but because it has become essential for us as ‘consuming monsters’ to take the responsibility on how we buy our clothing and fashion brands. With many fashion brand now taking on board our wishes for sustainability in the fashion industry, we have a growing number of brands positively pursuing different facets of sustainability.
Italy has become a main influencer in sustainability, with brands such as Montegallo Accessories, Robert Collina Knitwear, Closed Denim, all forging through with positive action in production, manufacturing and design. Along with the Swedish brand NA-KD established in 2015 and with many other international fashion houses.
There is some light in the fashion industry for the growth of sustainability, that is needed now more than ever.
WRAD is a focus design company dedicated to challenging the fashion industry through sustainable innovation and social change, today it focuses on 4 synergic programs: Training, innovation, liberation and communication.